Product Head reads Product Led Growth on Blinkist, demands Head of Growth title
He first went for the CEO title but figured CEO doesn't contribute to growth
In a recent company tussle, Pat M’back, the head of product for Exitcom, the SaaS platform that lets your customers complain only through hand written letters to reduce customer complaints and improve retention, stormed into the Growth team area and caught hold of the Head of Growth to ask some hard-hitting questions.
“I was having my Earl Grey tea with Earl Grey, our senior product manager, and he suggested the book Product Led Growth. Now I am very passionate about reading and that’s why I have a premium subscription of Blinkist, that I share between me, my wife, her sister, her sister’s roommate, and her sister roommate’s ex-boyfriend - who pays for it. So I fired open the app and started listening to the summary. It blew my mind.” said Pat.
“I mean if you think of it, everything in a SaaS company is done by the product team and everything leads to growth. Ideally, I should be the CEO and Earl - assistant to the CEO but then I should at least be the Head of Growth. I mean, it’s written in bold letters - Product LED Growth. Product is leading it. Simple. I don’t know what’s the fuss is about.” Pat went on to ramble.
The CEO was unavailable for the comment. From the time he has read ‘The Black Swan’ he has been out in the wild with a binocular. More updates to follow.