Lead qualifies to Opportunity after Webinar. Marketing team at SaaS Enterprise dumbfounded.
In a rather fortunate turn of events, a lead came to a webinar, got impressed with the product, replied on the automated drip, became an opportunity.
The turn of events took place at Savantio, a platform for enterprise companies, by an enterprise company, to calculate the effect of enterprise companies on other enterprise companies.
“Honestly, I haven’t attended any of the webinars I host. Sadly all the webinars we host coincides with my PUBG break. Yes, all 36 of them. So I really don’t know what could have spurred that action.” Pankaj Bharadwaj, the demand generation manager at Savantio was found as clueless as a chimp playing scrabble without the tiles.
We tried to approach the said Lead, but our mails have been receiving soft bounces ever since.