BRED pivots into an ad agency. Valuation skyrockets to $50 Billion.
"It's just smart - we book all the expenses under CSR, helping out of work folks, and we bag the profit."
After the recent earnings report of BRED, a design agency masquerading as a D2C affiliate startup, doing rounds on Twitter and other media, there was only one way to silence the critics - through a brilliant marketing campaign.
"We have had a fantastic year and a financial impact on so many people in need, I can't even count. Ok, I can - 6 in total. These are the actors we made relevant again for a week through our ads. Next in line, we have Altaf Raja and Agam Kumar Nigam." K Ravikant, the part-time founder of BRED replied to our emailed questions through a Tweet thread.
"The pivot was staring us right in the face. It's just smart - we book all the expenses under CSR, helping out of work folks, and we bag the profit. It's a great runway till we figure out what to do with the vision-only fund sitting in our account." He wasn't done explaining in the previous thread, so he went on further.
The PR team is now trying to justify the pivot and making it seem seamless and natural, while the founder is headed to raise another round of funding because his Ashram trip got canceled because of the lockdown, and his calendar opened up.